Convergence results in increasingly complex and interactive media. The need for audio-visual media is getting higher along with the development of social media which is growing rapidly, bearing in mind that now the audience’s method of consuming media has changed towards Video on Demand (VOD) services. The S1 Digital Content Broadcasting study program is based on the urgency of the media market. The curriculum for the Bachelor of Digital Content Broadcasting study program has been adapted to the needs of the industry, the majority of which currently operate on digital platforms.