The Media Industry business is a business sector that distributes media content such as TV programs, movies, magazines, games, newspapers, music and new media.
Media Industry Business in S1 Digital Content Broadcasting: Understanding Dynamics and Innovation in Digital Media
The media industry is one of the sectors that continues to grow rapidly along with technological advances and changes in consumer behavior. In this context, the S1 Digital Content Broadcasting study program at Telkom University offers a Media Industry Business course designed to equip students with the knowledge and skills needed to understand and operate in the media industry. This article will discuss in depth about the course description, learning outputs, the relevance of media industry business in S1 Digital Content Broadcasting, as well as the skills required in this field.
Media Industry Business Course Description
Media Industry Business course is an integral part of the undergraduate curriculum of Digital Content Broadcasting. This course explores the principles in studying the dynamics, business innovation of the media industry, from conventional media to new media (digital) by understanding the latest trends with other systems that influence its development, ranging from political-economic, socio-cultural, science-technology, and ecology.
Aspects Taught in the Course
- Definition of Media Business: Students will learn the definition of media business and its role in modern society.
- Media Business Models: Learn about the various business models used in the media industry, including traditional and digital media.
- Marketing Strategies: Students will be introduced to effective marketing strategies for media products, including the use of social media and content marketing.
- Content Management: Understand how to effectively manage content to achieve business goals.
Learning Output
After completing the Media Industry Business course, students are expected to achieve several learning outputs such as, understanding concepts, approaches, readings, political economy, globalization, and media production. Then some things that need to be observed:
- Understanding Media Business: Students are able to understand and explain basic concepts in the business of the media industry.
- Business Model Analysis: Students are able to analyze the various business models used in the media industry and determine the advantages and disadvantages of each.
- Marketing Strategy: Students can design and implement effective marketing strategies for media products.
- Management Skills: Students can manage media content well, including planning, production, and distribution.
Relevance of Media Industry Business in S1 Digital Content Broadcasting
Media Industry Business has a very high relevance in the S1 Digital Content Broadcasting program. In an increasingly connected world, an understanding of the media business is very important for students who want to pursue a career in this industry. Here are some points that explain the relevance of Media Industry Business in this program:
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Career Preparation: By understanding the business of the media industry, students will be better prepared to enter the workforce in the media and broadcasting industry. These skills are highly sought after by companies that require a workforce that is able to adapt to market changes.
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Content Innovation: Students who have a good understanding of the media business can create innovative and engaging content, which suits the needs of the audience in the digital age.
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Market Analysis: In content production, the ability to analyze the market and understand audience preferences is essential. This understanding provides a solid foundation for producing relevant content.
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Creativity and Innovation: Students are encouraged to think creatively in designing business strategies that are not only informative but also appealing to the audience.
Basic Concept
In studying Media Industry Business, there are several basic concepts that students need to understand, including:
- Media Business Models: Understand the various business models used in the media industry, such as advertising, subscriptions, and content sales.
- Marketing Strategy: Understand how to design effective marketing strategies for media products, including the use of social media and digital marketing.
- Content Management: Understand the importance of content management in achieving business goals, including content planning, production and distribution.
Skills Required in Media Industry Business
To become a reliable professional in the media industry business, there are several skills that need to be mastered, including:
- Analytical Skills: Students must be able to analyze market and industry trends to identify business opportunities.
- Creativity: The ability to generate new and interesting ideas for media products that suit the target audience.
- Mastery of Marketing Tools: Students should be able to use various tools and software required in media marketing.
- Management Skills: Ability to manage projects and teams in media content production.
Advantages of S1 Digital Content Broadcasting Program
The S1 Digital Content Broadcasting program at Telkom University has several advantages that distinguish it from other programs, including:
- Comprehensive Curriculum: A curriculum designed to cover all important aspects of media industry business, including marketing, content management, and market analysis.
- Modern Facilities: Up-to-date facilities and equipment are available to support students in hands-on practice and skills development.
- Practical Experience: Opportunities to engage in real projects and collaboration with industry, providing valuable experience before graduation.
- Experienced Lecturers: Lecturers who are practitioners in their fields, providing insight and hands-on experience to students.
Services Offered
The S1 Digital Content Broadcasting program offers various services to support students, including:
- Workshop and Training: Bringing in industry practitioners to provide training and workshops on the latest techniques in the media business.
- Internship Program: Opportunities to do internships at media companies, providing real work experience.
- Career Guidance: Career guidance services to help students prepare to enter the workforce.
Conclusion
Media Industry Business is an important element in S1 Digital Content Broadcasting that not only provides technical skills, but also a deep understanding of the business aspects of the media industry. By learning the business of the media industry, students will be ready to face challenges in an ever-evolving industry. The S1 Digital Content Broadcasting program at Telkom University offers a relevant curriculum, modern facilities, and practical experience that will prepare students to succeed in this field.
Bergabunglah dengan kami di S1 Digital Content Broadcasting dan jadilah bagian dari masa depan industri media!
General Requirements
- Graduates of SMA / SMK / MA / Equivalent
- Have copies of diplomas, academic transcripts, and certificates of participation in national and international championships*
- Have an Equalization Letter from the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia for applicants with overseas graduates or homeschooling. Click here for more information
Registration Steps
- Find Information about Telkom University New Student Admission
- Create an Account
- Complete Personal Data
- Complete Registration Data
- Print Participant Card
Selection Path
Active Selection Path for all D3 and S1 programs can be seen on the following page.
https://smb.telkomuniversity.ac.id/jalur-seleksi/#diploma-sarjana
Telkom University has several components of tuition fees for each study program, namely:
- UP3 (Uang Partisip Penyelenggaraan Pendidikan) is development money. UP3 is only paid once at the beginning of registration.
- SDP2 (Regular Education Development Fund Contribution) is a donation money. SDP2 is only paid once at the beginning of registration.
The SDP2 fee is differentiated based on the selection path followed, namely:
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- Regular Pathway, all selection pathways opened other than the USM pathway
- USM Path, a special pathway for Partner Selection Invitation (USM)
- BPP (Tuition Fee) is the tuition fee paid every semester during the lecture.
Telkom University has several components of tuition fees for each study program, namely:
- UP3 (Uang Partisip Penyelenggaraan Pendidikan) is development money. UP3 is only paid once at the beginning of registration.
- SDP2 (Regular Education Development Fund Contribution) is a donation money. SDP2 is only paid once at the beginning of registration.
The SDP2 fee is differentiated based on the selection path followed, namely:
-
- Regular Pathway, all selection pathways opened other than the USM pathway
- USM Path, a special pathway for Partner Selection Invitation (USM)
- BPP (Tuition Fee) is the tuition fee paid every semester during the lecture.
| Name of Study Program | UP3 | SDP2 (General Pathway) | SDP2 (USM Pathway) | BPP/Semester |
| S1 Digital Content Broadcasting | Rp9,000,000 | Rp12,000,000 | Rp20,000,000 | Rp10,000,000 |
Author: Ariq Rai Aryandra
Direktorat Pusat Teknologi Informasi