In the context of higher education, the S1 Digital Content Broadcasting Study Program is present to form a generation of content creators who not only understand production techniques, but are also able to think innovatively in the process of creating ideas. The Creative Thinking in Digital Content course is an important foundation in preparing students to face the challenges of today’s broadcasting and digital media industry.

In today’s digital era, content is not only a means of information, but also a representation of the identity, ideas, and values of an individual or organization. In a dynamic and competitive media landscape, creativity is a key element in creating content that captures attention, builds emotional connections, and creates lasting impact.

Course Description Creative Thinking in Digital Content Broadcasting

The Creative Thinking in Digital Content Broadcasting course is part of the core curriculum in the Digital Content Broadcasting undergraduate program. This course provides students with knowledge of creative and lateral thinking techniques to produce innovative work. Students will learn various methods and strategies to stimulate creativity, overcome thinking obstacles, and apply creative thinking in various contexts, both in the academic, professional and daily life fields. In addition, this course will also discuss the importance of creative thinking in solving complex problems and effective decision-making. Students will be equipped with practical skills through various exercises and projects designed to hone the ability to think out-of-the-box and come up with unique and effective solutions.

Learning Output

Students who take this course are expected to be able to use a variety of thinking concepts to solve problems related to social or environmental phenomena.

Relevance of Creative Thinking in S1 Digital Content Broadcasting

In the digital industry, ideas are assets. However, not all ideas make it to the market. The key lies in creative thinking that aligns with audience needs and media trends.

Why is this course important?

• • The content industry is highly competitive: Thousands of pieces of content are produced every day, only the unique and impactful ones stand out.

  • Changing platforms and trends: Creativity is required to adapt messages to the features and consumption styles of each digital platform.

  • Professional content creators are required to be adaptive: Creative thinking is a mandatory skill for digital content creators, copywriters, social media strategists, and video producers.

  • It fosters a problem-solving mindset: Creativity helps students deal with production constraints, limited resources, and deadlines.

  The S1 Digital Content Broadcasting program realizes that creativity is not just a talent, but a skill that can be systematically trained and shaped through courses like this.

Basic Concept

1. What is Creative Thinking?

Creative thinking is the ability to see things from different perspectives, connect seemingly unrelated ideas, and come up with new and innovative solutions or concepts.

In the context of digital content, creative thinking includes:

• Crafting ordinary information into extraordinary stories

• Creating a new format or approach to delivering a message

• Uniquely combine visual, audio and narrative elements

2. Supporting Elements of Creativity

• Curiosity: The basis for finding fresh ideas

• Empathy: Understanding the audience to make content more personalized and relevant

• Divergent thinking: The ability to generate many possible solutions

• Risk-taking: Dare to try new approaches even if they are not common

3. Digital Platforms and the Challenge of Creativity

Setiap platform menuntut pendekatan kreatif yang berbeda:

• Instagram: Strong visuals and concise storytelling

• TikTok: Short video format with original, funny or educational ideas

• YouTube: Long narrative with interesting cinematography

• Podcast: In-depth voices and ideas with a signature narrative style

Skills Required in Creative Thinking

To develop creativity in digital content production, S1 Digital Content Broadcasting students need to equip themselves with the following combination of skills:

1. Idea Generation Technique

• Mind mapping

• Brainstorming kelompok

• SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse)

• Six Thinking Hats oleh Edward de Bono

2. Visual and Narrative Creativity

• Ability to visually sketch ideas (moodboard, storyboard)

• Creative narrative writing

• Artistic use of color, typography, and design elements

3. Observation and Exploration

• Researching content trends and popular culture

• Observing the habits and psychology of digital audiences

• Evaluate viral content to find patterns of creativity

4. Collaboration and Discussion

• Creativity flourishes in open discussion and teamwork

• Giving and receiving feedback on creative ideas

5. Experimentation and Iteration

• • Not afraid to fail in trying new approaches

  • Testing different content formats or styles

  • Taking data from previous content insights for idea development

  With these skills, students are not only ready to create content, but also ready to inspire change through content that has emotional, educational, and social value.

Conclusion

In the midst of the rapid flow of digital information, the ability to think creatively is a valuable currency in the digital content broadcasting industry. Through the Creative Thinking in Digital Content Broadcasting course, undergraduate Digital Content Broadcasting students are trained to not only create content, but create meaningful media experiences.

This course is an important provision for anyone who wants to pursue a career in the digital creative field – from digital strategist, content creator, to media producer – because ideas are the foundation of all forms of visual and digital communication today.

Author: Ariq Rai Aryandra

Direktorat Pusat Teknologi Informasi