Aesthetics and artistry often refers to beauty that we can understand together and also feel the beauty of the art. S1 Digital Content Broadcasting will provide a deep understanding of this.

 

Aesthetics and Artistry in TV Program and Film Production

 

 

In the world of digital media, aesthetics and artistry play a very important role in creating interesting and quality content. The S1 Digital Content Broadcasting study program at Telkom University offers Aesthetics and Artistic Style courses designed to equip students with the understanding and skills needed to produce attractive visual works. This article will discuss in depth about the course description, learning outputs, the relevance of aesthetics and artistry in S1 Digital Content Broadcasting, as well as the skills required in this field.

Course Description Aesthetics and Artistic Style

 

Aesthetics and Artistic Style courses are an integral part of the S1 Digital Content Broadcasting curriculum. This course studies the needs of Aesthetics and Artistic Style within the scope of production of drama and non-drama TV programs and films. Basically, this Aesthetics and Artistic Style will learn about the needs of what is seen in a TV and Film program, such as Property, location setting, wardrobe, make up and set lighting. It is expected that students are able to understand, apply and analyze artistic needs in a TV and Film production.

Aspects Taught in the Course

• • Definition of Aesthetics: Students will learn the definition of aesthetics and how this concept is applied in digital media.
  • Artistic Principles: A study of various artistic principles, including composition, color, and lighting.
  • Visual Work Analysis: Students will be taught to analyze visual works in terms of aesthetics and artistic layout.
  • Application in Content Production: Understand how to apply aesthetic and artistic principles in the production of digital content, such as video, film, and graphic design.

 

Learning Output

After completing the Aesthetics and Artistic Management course, students are expected to achieve several learning outputs such as, being able to analyze the process of production, distribution and consumption of media texts (content) with critical theories of media and several points that need to be considered:

 

• Aesthetic Understanding: Students are able to understand and explain basic aesthetic concepts in the context of digital media.
• Artistic Skills: Students will be able to apply artistic principles in content production, including compositional arrangements and use of color.
• Critical Analysis: Students are able to analyze visual works using aesthetic and artistic approaches, and provide constructive criticism.
• Visual Creativity: Students are able to create visually appealing works that are in accordance with the aesthetic principles they have learned.

Relevance of Aesthetics and Artistic Style in S1 Digital Content Broadcasting

Aesthetics and artistry have a very high relevance in the S1 Digital Content Broadcasting program. In an increasingly connected world, the ability to produce content that is not only informative but also visually appealing is crucial. Here are some points that explain the relevance of aesthetics and artistry in this program:

 

• Increase Content Appeal: Content that has good aesthetics will attract more attention from the audience, thus increasing attraction and engagement.

• Building Visual Identity: A consistent aesthetic can help build a strong visual identity for a brand or program, which is especially important in the media industry.

• Supports the Narrative: Good artistry can support the narrative and emotions conveyed in a work, making the story more vivid and interesting.

• Career Preparation: By understanding aesthetics and artistry, students will be better prepared to enter the workforce in the media and broadcasting industry, where these skills are highly sought after.

Basic Concept

In studying Aesthetics and Artistic Style, there are several basic concepts that students need to understand, including:

 

• Composition: The arrangement of visual elements within a frame to create balance and draw the audience’s attention.
• Color: Understand color theory and how the use of color can affect the mood and emotion in a work.
• Lighting: Lighting techniques used to create atmosphere and highlight certain elements in a scene.
• Texture and Shape: Understand how texture and shape can be used to add dimension and depth to visual works.

Skills Required in Aesthetics and Artistry

To become a reliable professional in the field of aesthetics and artistry, there are several skills that need to be mastered, including:

 

• Creativity: The ability to think creatively in designing interesting and innovative visuals.
• Tool Mastery: Students should be able to use various graphic design tools and software to create visual works.
• Visual Analysis: The ability to analyze and evaluate visual works in terms of aesthetics and artistic layout, and provide constructive feedback.
• Collaboration: The skill to work together with a team on creative projects, combining different ideas and perspectives to produce better work.

Advantages of S1 Digital Content Broadcasting Program

The S1 Digital Content Broadcasting program at Telkom University has several advantages that distinguish it from other programs, including:

• Comprehensive Curriculum: A curriculum designed to cover all important aspects of digital content production, including aesthetics and artistry, directing, and editing techniques.
• Modern Production Facilities: State-of-the-art studios and production equipment are available, supporting students in hands-on practice.
• Practical Experience: Opportunities to engage in real projects and collaboration with industry, providing valuable experience before graduation.
• Experienced Lecturers: Lecturers who are practitioners in their fields, providing insight and hands-on experience to students.

 

Services Offered

The S1 Digital Content Broadcasting program offers various services to support students, including:

 

• Workshops and Training: Bringing in industry practitioners to provide training and workshops on the latest techniques in aesthetics and artistic styling.
• Internship Program: Opportunities to do internships at media companies, providing real work experience.
• Career Guidance: Career guidance services to help students prepare to enter the workforce.

Conclusion

Aesthetics and Artistry are essential elements in the Bachelor of Digital Content Broadcasting that not only provide technical skills, but also a deep understanding of the media production process. By learning aesthetics and artistry, students will be ready to face challenges in the ever-evolving media industry. The S1 Digital Content Broadcasting program at Telkom University offers a relevant curriculum, modern facilities, and practical experience that will prepare students to succeed in this field.

The Future of Aesthetics and Artistry in the TV and Film Industry

With the development of technology and changes in audience behavior, the future of aesthetics and artistry in the TV and film industry will continue to evolve. Students who are skilled in this field will have a competitive advantage in the job market.

For more information about the S1 Digital Content Broadcasting program, visit our website or contact us via social media. Join us to learn more about how you can contribute to this dynamic media industry.

Join us at S1 Digital Content Broadcasting and improve your digital literacy skills for a brighter future in the media industry! Enroll now and be part of a generation of innovative digital content creators.

 

General Requirements

1. Graduates of high school / vocational / high school / equivalent
2. Have copies of diplomas, academic transcripts, and certificates of participation in national and international championships*.
3. Have an Equalization Letter from the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia for applicants with overseas graduates or homeschooling. Click here for more information

Registration Steps

1. Find Information about Telkom University New Student Admission
2. Create an Account
3. Complete your personal data
4. Complete Registration Data
5. Print Participant Card

 

Active Selection Path for all D3 and S1 programs can be seen on the following page.

https://smb.telkomuniversity.ac.id/jalur-seleksi/#diploma-sarjana

 

Telkom University has several components of tuition fees for each study program, namely:

– UP3 (Uang Partisip Penyelenggaraan Pendidikan) is development money. UP3 is only paid once at the beginning of registration.

– SDP2 (Regular Education Development Fund Contribution) is donation money. SDP2 is only paid once at the beginning of registration.

The SDP2 fee is differentiated based on the selection path followed, namely:

o Regular Pathway, all selection pathways opened other than the USM pathway

o USM Path, a special pathway for Partner Selection Invitation (USM)

– BPP (Tuition Fee) is the tuition fee paid every semester during the lecture.

Tuition Fees

Telkom University has several components of tuition fees for each study program, namely:

– UP3 (Uang Partisip Penyelenggaraan Pendidikan) is development money. UP3 is only paid once at the beginning of registration.

– SDP2 (Regular Education Development Fund Contribution) is donation money. SDP2 is only paid once at the beginning of registration.

The SDP2 fee is differentiated based on the selection path followed, namely:

o Regular Pathway, all selection pathways opened other than the USM pathway

o USM Path, a special pathway for Partner Selection Invitation (USM)

– BPP (Education Implementation Fee) is the education fee paid every semester during lectures

 

Program Name	UP3	SDP2 (Jalur Umum)	SDP2 (Jalur USM)	BPP/ Semester
S1 Digital Content Broadcasting	Rp9.000.000	Rp12.000.000	Rp20.000.000	Rp10.000.000

Author: Ariq Rai Aryandra

Direktorat Pusat Teknologi Informasi

Tags: S1 Digital Content Broadcasting Estetika dan Tata Artistik